“The Wall Remixed: The North Philadelphia Small Business Advertising Campaign”, 2009-10
Carl Pope and Mari Hulick with Homer Jackson
Pope’s project brings the unseen small businesses that define neighborhoods to the scale of public advertising with this project. Working with students from the Mural Arts Program, he has collaborated with business owners in North Philadelphia to develop a brand for each as well as advertising materials, and placed them in locations usually occupied by the images of multinational corporations. By insinuating neighborhood anchors with great local significance into these commercial marketing spaces, Pope celebrates the dynamics of community and substitutes their productive values for easy consumption.
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